Social Media Marketing Packages in Karachi: What You Actually Get

Social media packages in Karachi run from about PKR 15,000 to PKR 100,000 a month. Almost every agency lists the same bullet points, which makes the price differences look arbitrary. They are not. Here is what actually changes.

What each band buys per month

**PKR 15,000 - 25,000.** Roughly 8-12 posts, mostly static graphics, captions, and basic scheduling. Usually no original photography, no video, and no advertising management. Content is often built from stock or from photos you supply.

**PKR 30,000 - 55,000.** The realistic band for a serious small business. 12-20 posts including several Reels, one shoot day a month or regular content collection, community management, and a monthly report. Ad management sometimes included, sometimes billed separately.

**PKR 60,000 - 100,000.** Multi-platform, higher video volume, dedicated shoot days, paid campaign management with real budget oversight, and strategy input rather than execution only.

The questions that expose a thin package

Two packages both saying "15 posts per month" can differ by a factor of five in actual work. Ask these:

**Who shoots the content?** This is the single biggest cost driver and the most common omission. If the agency uses photos you send, that is a design service, not content creation. If they come and shoot, that is a different business entirely.

**How many of those posts are video?** Reels take several times longer to produce than a static graphic. A package of 15 statics and a package of 15 Reels are not comparable.

**Is ad spend included in the fee?** Almost never, but say it out loud. A PKR 40,000 package plus PKR 50,000 of ad spend is a PKR 90,000 monthly commitment.

**Who answers DMs and comments?** Community management is real hours. Many packages quietly exclude it, which means enquiries sit unanswered, which is the exact opposite of the point.

**What is the reporting?** A screenshot of follower count is not a report. You want reach, saves, profile visits, link taps, and enquiries, with commentary on what to change.

**What is the contract length and notice period?** Three months is a reasonable minimum for social to show anything. Twelve months with no exit is a trap.

Where the money actually goes

In a well-run PKR 45,000 package, roughly half is content production, a quarter is strategy and community management, and a quarter is reporting and account management. If an agency cannot break their fee down roughly like that, they may be reselling your account to a junior with a template.

Red flags

**Guaranteed follower counts.** Followers can be bought, and bought followers destroy your engagement rate permanently. Any agency guaranteeing numbers is either buying them or lying.

**Same content across every client.** Ask to see three current clients' feeds. If they share a visual template with only the logo swapped, you are buying a production line.

**No shoot day and no content collection process.** Then your feed will be stock imagery, and local customers recognise stock imagery instantly.

**Vague deliverables.** "Social media management" as a line item with no counts attached means whatever they feel like doing that month.

What is genuinely worth paying more for

Original photography and video of your actual business. Someone who answers DMs within the hour. Reporting that tells you which posts produced bookings rather than which produced likes. Everything else is negotiable.

What we do

We publish what is in each package rather than requiring a call to find out, we shoot original content, and we take a limited number of clients so nobody's account gets handed to a junior team.

See social media management in Karachi, Lahore or Islamabad, or see full PKR pricing.